US Airline Industry Essay Example | Topics and Well Written Essays - 2000 words

US Airline Industry - Essay Example Southwest first expanded to the East Coast in 1993, with service to Baltimore-Washington International Airport. In 1994, the company acquired Morris Air, a Salt Lake City, Utah based airline. That same year, Southwest launched several programs to cut costs. A ticket less system reduced travel agents commissions, and Southwest began to use an in-house reservation system. By 1997, Southwest Airlines served cities in all parts of the continental United States. This same year, Southwest formed an alliance with Icelandair. This agreement enabled Southwest passengers to connect from several United States cities to Europe through Icelandairs Baltimore hub. The company completed its first non-stop transcontinental flight in 1998, thus establishing Southwest as a formidable domestic competitor. In this paper potential areas of improvement, and how Southwest Airlines can gain its own advantage in the industry will be discussed. Southwest ranked number one in on-time performance for several years according to [The Department of Transportations Air Travel Consumer Report]" (Goh, 2007, 103). This punctuality can be attributed the companys ticket less system and no-frills approach to air travel. The ticket less system reduces costs for both consumers and Southwest. Travel agents and ticket brokers are eliminated from the ticketing process. This also minimizes the lengthy check-in processes by eliminating physical transactions between customer service representatives and the consumer. All that is required is a reservation number and a form of identification to receive a reusable boarding pass, which enables the customer to board quickly. Southwests no-frill approach reduces preparation time by eliminating the time required for three optional services. The first service to be bypassed is the meal distribution by flight attendants. Southwest does not serve meals on any flight regardless of duration. This severely reduces the time required of planes while sitting

Assignment two-Culture Research Paper Example | Topics and Well Written Essays - 1500 words

Assignment two-Culture - Research Paper Example Because of faster evolution of the globalized trends, the consumers are getting increasingly aware of their needs and wants. It needs to be stated that the better and well developed connectivity is helping in the process of rapid dispersion of global trends to the emerging markets from the well established markets, thereby creating the opportunity for development of consumer demands. This increase in consumer demand is having a direct impact on the level of competition existing in the market place. Faced by growing domestic demands in the marketplace, companies with various homogenous kinds of product and services offerings which are located in various world markets are focusing to enter the new markets as they promote significant amount of business opportunity. It is important to state that because of the entrance of companies in new markets, the level of market competition has significantly increased. It is highly interesting to state that the rise in competition in the market plac e has created the demand for talented workers as well as significant job opportunities. Working class masses that have the necessary skills and experience that are needed for working in the competitive corporate environments and were previously residing in various rural and sub urban locations in multiple countries around the world are strongly migrating to the new cities. Because of this shift for jobs, people from various cultures, religion as well as varying personal faiths and beliefs are coming to the newer cities and taking the jobs in the business organizations present there. This automatically triggers diversity in regards to culture in the workplace. This research paper intends to focus on the theme of whether the cultural differences influence the human resource managemen